During my time at Barbeau Hutchings, I had the opportunity to lead as the Art Director, where I brought complex concepts to life through engaging visual stories for prominent B2B clients such as Zeiss and Chomerics in the scientific field. My aim was to design striking trade show graphics that stood out on the showroom floor, as well as create impactful advertisements, informative sell sheets, captivating magazine content, and innovative video and social media materials, all crafted to enhance brand visibility and convey important messages in an eye-catching manner.